CONTENT CREATION

Take your ideas and story directly to your audience.

  • Enhance your story with compelling visual, audio and written content

  • Control your message

  • Elevate your reputation

  • Interviews that walk you through your story and showcase your personality to elevate media engagement and reach other audiences on digital platforms

  • News magazine style story telling, with interviews, testimonials and supporting visuals to connect deeply with your audiences

  • Content strategy, text, image, video to increase reach and engagement

  • Text and image to grab attention in crowded landscapes

  • Blogs, op-eds, newsletters to establish credibility and amplify mission and insights

  • Press releases, press statements, website copy to publicize events and accomplishments

  • Press events, meetings, live panel discussions to raise visibility and reputational image

As a television producer for national outlets I’ve:

  • Produced in-studio interviews on topics tied to the news and cultural events.

  • Scripted and produced magazine-style video features.

  • Covered news events as varied as a Space Shuttle launch, political conventions and the Final Four.

HBO

COMEDY

CENTRAL

abc news

As a communications strategist I’ve:

  • Produced video content for social media and fundraising outreach.

  • Written and edited press releases and statements to the press.

  • Simplified complicated technology into reporter-friendly fact sheets.

  • Written social media posts, speeches and op-eds.

Case Study:

MEET THE CANDIDATE VIDEO INTERVIEW

A first-time candidate needed to connect with voters. An edited video interview allowed her to talk about herself in an engaging way and a comfortable setting.

  • ◈ Borrowing time between events, I sat the candidate down in her own living room, with natural light, my cell phone and a campaign intern with his DSLR camera.

    ◈ With prepared questions, I walked the candidate through important life events that taught her the values that guide her.

    ◈ I made sure to elicit lighter moments, highlighting her warm smile and laugh.

    ◈ We cut the interview into a 3-minute piece on candidate’s YouTube channel, and used segments as stand-alones for social media and fundraising emails.

The interview received the most engagement of all content on the campaign YouTube channel and short clips from it were easily repurposed. The candidate won a third of the vote, beating outside expectations and positioning her well for another run.

CBS NEWS

PBS